
Work: Business Positioning - Human Behavior - Product Strategy - Marketing & Sale - Branding - Creative Direction
Aeronautical
Experience: bagg.
Market Analysis
In a market where big dinosaurs are settled in their old ways, it is very difficult to provide change. Even when a problem is recognized and seen by everyone, how to bring evolution and support transformation? The baggage management system loses 5 baggage for every 1000 travelers.
4 billion was supposed to be invested before Covid-19 to improve that issue and enhance the experience of traveling, but nothing was done. If that investment was made it would have on the other hand created complications like time lost for travelers according to the technology they wanted to use that required the airline to put tags on each piece of baggage.
Solution Brought
With the company bagg, we have developed an innovative solution to let all actors relevant to baggage management connect. Without asking airlines and airports to change their current infrastructures and software, we can now use a plugin to track and see precisely where baggage is located. The goal of a business is to resolve an issue, bagg is doing it very smartly.
