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Experience: Jaguar and Alfa Romeo.

Market Analysis

The automotive industry is facing a dynamic and potentially disruptive decade. New technologies and mobility offers are changing the way we use and drive vehicles. New players in the technology and connectivity sectors are entering the market, and the traditional automotive value chain is under threat. The winners will be companies that will streamline their operations, enter new markets and form intelligent partnerships to seize opportunities.

Solution Brought

When changes are slow in coming and slow to be introduced in your sector, it is interesting to bring a factor of surprise to the expectations of your customers. With managed brands, I offered a curiosity strategy that encourages people to move to see and interact with cars.

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