Experience: Jaguar and Alfa Romeo.
The automotive industry is facing a dynamic and potentially disruptive decade. New technologies and mobility offers are changing the way we use and drive vehicles. New players in the technology and connectivity sectors are entering the market, and the traditional automotive value chain is under threat. The winners will be companies that will streamline their operations, enter new markets and form intelligent partnerships to seize opportunities.
When changes are slow to come and are slow to be imported into your sector, it is interesting to bring a surprise factor in the expectations of your customers, with the managed brands I offered a strategy of curiosity that encourages people to move to see the and interact with the cars.