Case Studies
Examples of analyses
Companies in similar situations will find here approaches that will inspire them and at the same time allow them to understand how I build global strategies.
Pitch Deck
Company: UERA.
UERA is a blockchain solution for supply chains.
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Problematic
Build a convincing case for getting more funds.
Solution Brought
Making the research to get the market numbers and putting together a convincing presentation. Previously, the company was totally repositioned throughout my guidance, from product to image, to customer pitch, a 360-degree restructuring.
Physical Products
Company: 5minSpa, Vice1960, Jaguar, amble8, evian, and Sumo.
Developing physical products that create an emotion.
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Problematic
Keeping an audience is all about the emotion that creates a bond.
Solution Brought
From innovative product creation to design, developing and executing physical ideas from concepts and frameworks to communications.
Analyses & Solutions
Company: Oribe.
Oribe is a luxury hair care brand, first famous in professional salons.
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Problematic
The brand has a strong pack concept, but no strategy linked to it.
How to create a stable emotional connection with the target audience?
Solution Brought
I analyzed the psychology of what was already done, to build around the company a marketing logic, communications, and powerful commercial tactics. I also exposed here an innovative tech idea, the first app comparing hair care products.
