Business Cases
Seeing my presentations
Examples of analysis I did for different types of companies. Hopping businesses in similar situations will find here approaches that will inspire them, and at the same time understand how I build global strategies.
Business
Positioning
Company: Kannelle.
Kannelle is an application to make and edit videos for businesses.
Problematic
A start-up still trying to understand the potential of its application.
Solution Brought
You will see on that presentation that I have questioned their market fit and their client's strategy. Explaining how to create growth, how to define a price, and how to decide which clients to reach.
Storytelling &
Communications
Company: Oribe.
Oribe is a high-end luxury cosmetics brand, renowned for its hair products in the USA.
Market Analysis
The brand has a strong pack concept, but no story linked to it, what to do to create a stable emotional connection with the target audience?
Solution Brought
I have analyzed the psychology of what was already made, to build around a business logic, and a powerful marketing and communications concept.
Marketing
& Sale
Company: Maison Close.
Maison Close is a lingerie brand with stores all around Europe and in the USA.
Market Analysis
In a retail market in crisis, how to adapt?
Solution Brought
I explain here how to approach a changing world, with innovative sales strategies.