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Business Cases 

Seeing my presentations

I'm offering examples of analysis I did for different types of companies. Hopping businesses in similar situations will find here approaches that will inspire them, and at the same time understand how I build global strategies.

Business
Positioning

Company: Kannelle.

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Kannelle is an application to make and edit videos for businesses. 

Problematic

A start-up still trying to understand the potential of its application.

 

Solution Brought

You will see on that presentation that I have questioned their market fit and their client's strategy. Explaining how to create growth, how to define a price, and how to decide which clients to reach.

Marketing
& Sale

Company: Maison Close.

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Maison Close is a lingerie brand with stores all around Europe and in the USA.

Market Analysis

In a retail market in crisis, how to adapt?

 

Solution Brought

I explain here how to approach a changing world, with innovative sales strategies.

Storytelling &
Communications

Company: Oribe.

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Oribe is a high-end luxury cosmetics brand, renowned for its hair products in the USA.

Market Analysis

The brand has a strong pack concept, but no story linked to it, what to do to create a stable emotional connection with the target audience?

 

Solution Brought

I have analyzed the psychology of what was already made, to build around a business logic, and a powerful marketing and communications concept.