
Pitch Deck
Company: UERA.




UERA was originally a blockchain solution tailored exclusively for the aeronautics sector.
Problematic
Expand their market to reach different sectors and industries.
Solution Brought
I led the adaptation of UERA’s blockchain solution to meet the demands of luxury sectors. This included repositioning the product, refreshing the brand image, and restructuring the sales pitch to align with the high standards of the luxury industries.
B2B SAAS Journey
Company: UERA.
With a recorded PowerPoint presentation, I conceptualized every step of the experience for developers to build.
Problematic
Showing how to do a user-friendly design to answer clients' problematics.
Solution Brought
I thought about each step of the customer journey, their experience, and how technology and design combined to deliver an instinctive use of the SaaS solution.
360-degree application Analysis
Company: transit.
They wondered how to enter the French market, I offered a 360-degree strategy.
Problematic
How can an app created in another continent be adapted to Europe and improving it allong the way?
Solution Brought
Offering modification to make the app a solution to more than one continent, from functionality to marketing and better usage of why people would use this app in Europe.
360-degree Product Analysis
Company: Oribe.




Oribe is a luxury hair care brand, first famous in professional salons.
Problematic
The brand has a strong packaging concept, but no clear strategy to back it up. How can a stable emotional connection be established with the target audience?
Solution Brought
I analyzed the psychology behind the existing brand efforts to create a cohesive marketing logic, impactful communications, and effective commercial tactics. Additionally, I introduced an innovative tech idea: the first app designed to compare luxury hair care products.