Case Studies
Examples of analyses
Companies in similar situations will find here approaches that will inspire them and at the same time allow them to understand how I build global strategies.
Pitch Deck
Company: UERA.
UERA is a blockchain solution for supply chains.
Problematic
Build a convincing case for getting more funds.
Solution Brought
Making the research to get the market numbers and putting together a convincing presentation. Previously, the company was totally repositioned throughout my guidance, from product to image, to customer pitch, a 360-degree restructuring.
Products Creations
Company: Odile, amble8, Vice1960, 5minSpa, evian, Jaguar, and Nescafé.
Developing products that create an emotion.
Problematic
Keeping an audience is all about the emotion to create a bond.
Solution Brought
From the storytelling of Odile de Changy with her royal roots as portrayed by the product icon, to amble8 made with spiritual stones, Vice1960 the only cosmetics made in Miami, or evian sold at the airport, other special creations, and more.
Analyses &
Communications
Company: Oribe.
Oribe is a luxury hair care brand, first famous in professional salons.
Problematic
The brand has a strong pack concept, but no strategy linked to it.
How to create a stable emotional connection with the target audience?
Solution Brought
I analyzed the psychology of what was already done, to build around the company a marketing logic, communications, and powerful commercial tactics. I also exposed here an innovative tech idea, the first app comparing hair care products.
