Professional Profile of Jad Ahdab
SELECTED STRATEGIC WORK
These projects show how I turn research, complex ideas and emerging technologies into clearer positioning, product journeys, commercial narratives and practical execution tools.
Pitch Deck
Company: UERA.
UERA was initially developed as a blockchain-based baggage tracking solution for the aviation sector. The opportunity was to reposition the technology as a broader B2B SaaS traceability platform for industries requiring greater trust, transparency and control across their operations.
BUSINESS CHALLENGE
Translate a technically complex solution into a clear and commercially relevant proposition that could extend beyond aviation into new sectors.
MY CONTRIBUTION
I led the repositioning of UERA, broadening its potential applications to sectors including luxury, cold chain, food and healthcare. I redefined the value proposition, evolved the brand narrative and restructured the commercial pitch to make the technology easier to understand, adopt and sell.
Explore the Pitch Deck
B2B SAAS CUSTOMER JOURNEY
Company: UERA.
This recorded presentation translates the repositioned UERA proposition into an end-to-end customer journey, connecting the business vision with the product experience required to make it operational.
BUSINESS CHALLENGE
Define a simple and credible experience for business clients while providing product, design and technical teams with a clear framework to build from.
MY CONTRIBUTION
I mapped each stage of the customer journey, from discovery and onboarding to data capture, traceability and ongoing use. I connected user needs, interface logic and business requirements to create a practical product blueprint for the SaaS platform.
Watch the B2B SaaS Journey
360° PRODUCT & BRAND ANALYSIS
Company: Oribe.
Oribe is a luxury haircare brand recognised for its salon heritage, premium positioning and distinctive visual identity.
BUSINESS CHALLENGE
Explore how the brand’s identity, product architecture and customer experience could be connected more clearly to strengthen differentiation and commercial relevance.
MY CONTRIBUTION
I analysed the psychology behind the brand and its product offer to develop a more coherent marketing, communication and customer experience logic. I also created a digital comparison concept designed to help customers understand and navigate luxury haircare products more easily.
Explore the Product Analysis