MARKET CONTEXT

The fragrance market is increasingly crowded, with established houses extending existing lines and new brands launched by designers, celebrities and independent creators. In this environment, a new fragrance needs more than a distinctive scent: it must offer a clear concept, a memorable identity and a compelling reason for customers to engage with the brand.

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MY CONTRIBUTION

I helped strengthen the appeal of the brand’s fragrance division by connecting it with one of its signature jewellery designs. The concept brought the two universes together through a coherent product and promotional experience, transferring the jewellery’s recognition, craftsmanship and emotional value to the fragrance offer.