Experience: Chanel and Chopard.
There are more and more brands that are launched on the market, from the brands themselves that make variations of their own perfumes, to the famous people that launch their own brands, and the market is completely saturated. The consumer does not need one more brand. Newcomers must innovate the very concept of perfumes to be able to make their mark.
Increasing the interest of the perfume division of the brand by associating and offering a piece of jewelry recognized by all, a promotion linking the spirit of these two universes, associating the quality of the jewelry with the one of the perfume.