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Experience: Ralph Lauren, Odile de Changy,
and amble8.

Market Analysis

People now buy differently, we've noticed it all over the world. When in some parts of the world people were buying without asking questions, a certain consumer consciousness began to appear even in countries like Kuwait, where money circulates freely. The very wealthy are also looking for products not only of quality but with unique added values tailored to each individual and also, at affordable prices.

Solution Brought

Creating products in niche markets is the solution to have motivated buyers attached to a brand. Amble8, for example, was designed with this strategy, targeting the Gypset buyers (Gypsy + Jetset); reduced production products, eco-friendly materials, a brand that for the first time uses spiritual stones on its clothing.

I have created a unique way to personalize lingerie online, offering various customization options with spiritual jewelry.

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