Experience: Ralph Lauren, Odile de Changy,
People are now buying differently, and we have noticed this phenomenon all over the world. While in some parts of the world, people used to buy without asking questions, a certain consciousness of consumption has started to emerge, even in countries like Kuwait, where money flows abundantly. Today, even wealthy individuals seek products that not only offer quality but also unique added values tailored to each individual and, furthermore, with prices that make sense.
Creating products in niche markets is the solution to have motivated buyers attached to a brand. For example, amble8 was designed with a strategy targeting the Gypset buyers (Gypsy + Jetset); reduced production products, eco-friendly materials, and a brand that for the first time uses semi-precious spiritual stones on its clothing.
I have created a unique way to personalize lingerie online, offering various customization options with spiritual jewelry.