Experience: Ralph Lauren, Odile de Changy,
People now buy differently, we've noticed it all over the world. When in some parts of the world people were buying without asking questions, a certain consumer consciousness began to appear even in countries like Kuwait, where money circulates freely. The very wealthy are also looking for products not only of quality, but at affordable prices, researching the Internet before buying, but not only, the overall purchase quantity has decreased, and each purchase must have a meaning.
Creating products in niche markets is the solution to have motivated buyers attached to a brand. Amble8, for example, was designed with this strategy, targeting the Gypset buyers (Gypsy + Jetset); reduced production products, eco-friendly materials, a brand that for the first time uses spiritual stones on its clothing.