Experience: Victory Casino Cruises and Wishingtooth.
12 million dollars investment was put into the development of the Wishingtooth world for children, for the creation of a "super book", an interactive e-book, and the idea that many other products of the world will come. After the development of the minimum viable product, round tables were put together and the MVP was tested by parents and their kids, giving incredible positive feedback, and showing excitement about this new world. After the launch of the super book, the sales were not there, and a default of payment from their investor Euphoria Media caused the company to go bankrupt.
Previously working on the development of the Wishingtooth world, I advised the marketing of a casino cruise in Miami. Focusing on the importance of an immersive and exciting experience for customers.
The way people behave at round tables doesn't reflect reality. Wanting to directly go big with a new idea was a mistake, Wishingtooth was wrongly advised. Telling a story for a child to get to sleep and video games don't mix together. Too much money was invested into a new idea that could have been brought to market in a simpler way, staying on the essence and understanding of the basic idea - parents and their kids sharing moments together before going to sleep.
I have repositioned the Wishingtooth concept and put together a sales pitch for a new B2B strategy.
Regarding the solution I provided for Victory Casino Cruises, I have put in place innovative marketing communications, transporting the adrenalin quest of the target audience to paper with the support of the headline
"find same excitement 3 feet above the sea".