Experience: Odile de Changy and Saks.
The changing retail landscape is not new - retailers around the world have always had to adapt to changes in customer behavior and competitive threats. What is new is the frequency and extent of the changes, and how these changes can fundamentally disrupt established retailers. Regardless of the region, retailers who no longer offer a strong value proposition to their customers will lose. Yet retailers who seek new opportunities and take advantage of these changes can win and position themselves to grow.
Odile de Changy in Florida has decided to make radical changes to her business model, the stores are changing to offer several brands of young French designers.