MARKET CONTEXT

Retail has always evolved with customer expectations and competitive pressure. What has changed is the speed and scale of disruption. Retailers that no longer offer a distinctive reason to visit, buy and return quickly lose relevance, while those that rethink their format, product mix and customer experience can create new opportunities for growth.

 

MY CONTRIBUTION

For Odile de Changy in Florida, I helped redesign the retail model by transforming the stores into a curated multi-brand concept showcasing emerging French designers. This created a distinctive French experience unavailable locally, broadened the customer base, reduced operating costs for the brand and supported stronger sales through a more diverse product offer.