Services Offered: Business Positioning - Human Behavior - Product Strategy - Marketing & Sale - Branding - Creative Direction
Experience: Chanel, Rimmel, Vice1960, 5minSpa, and Oribe.
It is a growing market, however, the growth hides some difficult issues facing the industry. It is and has always been a very competitive market, and now beauty and cosmetic brands face new pressures regarding the transparency and sustainability of its products, a more complex sales environment with the mix of sales in online and offline, the pressure from social media activity, as well as a previously overlooked women's sector that needs to be recognized rather than sponsored and all without raising prices.
The creation of the Vice1960 brand in Florida not only natural but also using local oranges, shows that it is possible to have total transparency. Understanding the formulations and having effective ones, knowing who creates these products, with a meaningful story to tell.