MARKET CONTEXT

Skincare continues to grow, but brands face increasing pressure to deliver transparency, responsible product choices and credible performance in a highly competitive market. Customer journeys now combine retail, e-commerce and social media, while consumers expect clearer ingredient information, more relevant products and pricing that remains accessible.

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MY CONTRIBUTION

For Vice1960 in Florida, I created and launched a skincare brand combining natural ingredients with locally sourced oranges. I helped shape the product concept, formulations, positioning and customer experience around clearer ingredient choices, local relevance and sensory appeal, demonstrating how transparency, product performance and emotional value can reinforce one another.