Market Analysis

It is a growing market, however, the growth hides some difficult issues facing the industry. It is and has always been a very competitive market, and now beauty and cosmetic brands face new pressures regarding the transparency and sustainability of their products, a more complex sales environment with the mix of sales online and offline, the pressure from social media activity, as well as a previously overlooked women's sector that needs to be recognized rather than sponsored and all without raising prices.

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Solution Brought

The creation of the Vice1960 brand in Florida not only natural but also using local oranges, shows that it is possible to have total transparency, to understand the formulations, and to have effective ones. Creating products that carry emotion.