Experience: Chanel, Rimmel, Vice1960, 5minSpa, and Oribe.
It is a growing market, however, the growth hides some difficult issues facing the industry. It is and has always been a very competitive market, and now beauty and cosmetic brands face new pressures regarding the transparency and sustainability of their products, a more complex sales environment with the mix of sales online and offline, the pressure from social media activity, as well as a previously overlooked women's sector that needs to be recognized rather than sponsored and all without raising prices.
The creation of the Vice1960 brand in Florida, using not only natural ingredients but also local oranges, demonstrates that it is possible to have complete transparency, understand the formulations, and ensure their effectiveness. All of this while creating products that convey emotion.