Experience: Nescafé, evian, Volvic, Crest, and Coca-Cola.
The growing popularity of online grocery shopping with retailers such as Amazon means that FMCG companies must adapt their marketing and sales strategies to integrate this technology. Consumers are increasingly aware of their environmental and societal impact. Brands are now supposed to be socially responsible, which means ensuring that their growth is sustainable and ethical. There are more and more flexitarians, vegetarians, gluten-free, no added sugar, vegan, and brands must adapt to this new way of eating.
I worked with entrepreneurs who create products made out of insects, to save the planet and feeding the most in need. Guaranteeing optimal nutritional intake, these entrepreneurs also worked on product formulas specially made for undernourished people in poor countries.
Innovative neck hanger for the campaign