A Creative Business Idea is a solution allowing the business to grow from a new angle, whether it is growth from sales, foot traffic, notoriety, or others.

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Solution Brought

In Asia, where the newspaper is still very much used and delivered to people's homes and doorsteps, we created what we decided to call a newspaper envelope.

 

We have innovated with a new communication reach approach and created a new media tool. Instead of putting the newspaper naked on the floor or wrapped like a sandwich with plastic, it is now surrounded by a beautiful envelope that allows high-end protection with communications on it.

 

Louis Vuitton was the first to profit from that new transportation idea.

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