What's a Creative Business Idea?
A Creative Business Idea is an idea that allows the business to grow from a new angle, whether it is growth from sales, foot traffic, notoriety, or others.
In Asia, where the newspaper is still very much used and delivered to people's homes and doorsteps, we created what we decided to call a newspaper envelope.
We have innovated with a new communication reach approach and created a new media tool. Instead of putting the newspaper naked on the floor or wrapped like a sandwich with plastic, it is now surrounded by a beautiful envelope that allows high-end protection of the daily news and with communications on it.
Louis Vuitton was the first to profit from that new transportation idea.
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Paper envelope that looks like a handbag