A creative business idea does more than generate attention. It identifies an overlooked opportunity and transforms it into a distinctive solution that strengthens brand visibility, customer experience or commercial impact.

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THE OPPORTUNITY

In several Asian markets, printed newspapers were still widely delivered to homes, hotels and offices. Although they offered significant daily reach, they were commonly left exposed or wrapped in ordinary plastic, creating an opportunity to transform their delivery into a more valuable brand touchpoint.

 

MY CONTRIBUTION

I developed the strategy and concept for a premium protective newspaper sleeve that could also function as a new communication medium. For Louis Vuitton, the sleeve was designed around the house’s distinctive visual codes, turning an everyday delivery object into a recognisable and desirable brand expression.

 

The concept combined practical protection with high-impact communication, allowing the brand to reach audiences through an unexpected physical touchpoint while remaining consistent with its premium identity.

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