Work: Business Positioning - Human Behavior - Product Strategy - Marketing & Sale - Branding - Creative Direction
Experience: Autentica, LGR Global, bagg, UERA, and Mamo Pay.
This new Web3 world is a puzzle to figure out, from the devaluations of the NFTs market to the fluctuations of cryptocurrencies and a web universe where people have a parallel life and can practically buy anything, from lands to shoes. Is it worth the investment or is it just wasting your company's money? Is blockchain interesting for your business?
From NFTs business positioning to tokens and supply chain, I have advised many companies who wanted to enter this new world. I have also provided an innovative way to use the blockchain in the supply chain, making it now possible to track the veracity and quality of any products on the market by repositioning the company UERA, providing the technological solution that enabled an easy application of that solution on the market.
Company: LGR Global.
The company wants to launch a supply chain solution and a token, but how to englobe two totally different strategies and make them support each other?
Structuring the company for it to tackle those two angles, from business positioning, human behavior, marketing to communications. Here are some of the solutions I have offered.
Simple & strong marketing
How to be credible in the NTFs marketplace and be known for a new technology?
Sometimes, complex marketing strategies are not needed and simple advice is best. Here, the solution brought was to buy famous NFTs instead of investing in a complex marketing plan. Promoting renowned NFTs on socials, showing they are available on their platform. The target audience will discover the new technology by having an interest in the marketplace.
Designing a user-friendly new product for UERA, going personally into every click.
Using PowerPoint to present the product design and functionalities, thus allowing the construction of the app with any coder and knowing exactly what the end result will be.
The company that got more than 12 million dollars invested into the project got bankrupt. Why did this happen and what are the possibilities with all the elements that have been created?
To see the global project, click here.