Many startups are created, many startups are funded, and many fail, entrepreneurs find a good basic idea but do not know how to exploit it because they do not have a vision and even often have not defined their mission. They do not see how the product created will evolve over time, but not only. You have to know how to capitalize in a reality, but far too many startups are blinded by false hopes without understanding where they are entering. Fragmenting the market is key to understanding the behavior of your audience and create a product link to it.
I co-created the startup singleZontherun, providing the possibility for runners to meet and train together. We've fractured the running industry into an even more niche area, reaching over 420 members in Miami alone.