DIGITAL FITNESS Community

MARKET CONTEXT

The running market already included many broad platforms and general sports communities, but few solutions addressed the social and practical needs of runners looking for compatible training partners. The opportunity was to identify a more focused audience, understand its behaviours and build a community proposition around a specific unmet need.

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MY CONTRIBUTION

I contributed to the development of singleZontherun, a platform designed to help runners connect and train together. I helped refine the market segmentation, product proposition and community model, creating a more focused experience around the needs and motivations of runners. The platform grew to a community of more than 500 members in Miami.