Experience: Jaguar, Alfa Romeo, and transit.
The automotive industry is facing a dynamic and potentially disruptive decade. New technologies and mobility offers are changing the way we use and drive vehicles. New players in the technology and connectivity sectors are entering the market, and the traditional automotive value chain is under threat. The winners will be companies that will streamline their operations, enter new markets and form intelligent partnerships to seize opportunities.
For businesses that take time to transform, when changes are slow to come and be introduced in your sector, it is interesting to bring a surprise factor to your customers' expectations.
For the "transit" application, my responses focused on how to penetrate a new market and how to evolve the services to adapt to completely new needs. I analyzed what new services could be included for a new country and continent that use the application.