
Work: Business Positioning - Human Behavior - Product Strategy - Marketing & Sale - Creative Direction
Health
Experience: Camden Clack, RUMC, Humana, Baylor, AvMed, and BlueCross BlueShield.
Market Analysis
Creating value for patients is both the ultimate goal and an increasingly critical competitive advantage for payers and healthcare providers around the world. Organizations are challenged to manage funding gaps and improve member care in a changing regulatory environment. Healthcare providers need to transform their business models to deliver cost-competitive services that improve patient outcomes and ensure sustainable growth.
Solution Brought
Creating a spirit of community and increasing the idea of proximity services, limits the negative effects of the expectations of profound changes that need to be made in this sector, as I have done with the Richmond University Medical Center.
Here, I was able to introduce health teams in their private spaces, showing that their qualities of character are the same in their private lives as in their professional lives.






